About Tashvi
Modern creativity for an ancient craft.
Tashvi is built for the jewelers, designers, and custom-order studios who actually do the work, by people who grew up in the trade.
Product facts
Tashvi AI at a glance
Tashvi AI is a browser-based AI jewelry design studio founded in 2024 by Charles Nischal. It helps jewelers, designers, and clients turn ideas and reference images into jewelry concepts that can be refined, presented, and prepared for a production workflow.
- Who it is for
- Independent jewelers, jewelry designers, custom-order studios, brand teams, students, and clients exploring a custom piece.
- What it creates
- Rings, necklaces, earrings, and bracelets from natural-language prompts, guided choices, or uploaded reference images.
- How people design
- A conversational design agent, direct text-to-image creation, guided design, and multi-reference image synthesis.
- Production workflow
- Selected concepts can move into 3D modeling and export workflows. Final dimensions, tolerances, stone security, and manufacturability should be validated by a qualified CAD designer or manufacturer.
- Pricing
- A free plan includes limited design limits with no credit card required. Paid plans currently start at $20 per month.
- Official sources
- Product capabilities are documented in the Tashvi AI docs; plan limits live on the pricing page; dated releases are published in the product hub.
Facts reviewed July 28, 2026.
Why we built it
Tashvi started in a family jewelry store. Watching custom orders come in (engagement rings, anniversary pieces, redesigned heirlooms) was watching the heart of the craft. It was also watching where the work broke down.
Custom design moves slowly because the tools haven't moved. A client describes a ring. A CAD designer charges by the hour to interpret it. Weeks of revisions follow. The client struggles to picture the piece until the wax sample is in their hand. Designers spend their best hours translating, not designing.
Made better. Made faster. Made for one.
By 2024, generative AI had become good enough for almost everything else (writing, code, photography, video), but jewelry had been left behind because solving it required two worlds that rarely overlap: machine learning and the bench. So we built the tool we wished the family store had ten years earlier. Tashvi is what happens when AI finally meets a craft on its own terms.
The founder
Charles Nischal
Charles worked at Microsoft as a software engineer in Azure cloud and AI, watching generative models grow from research curiosities into working tools. The years there taught him what it takes to ship machine learning into the kind of systems people rely on every day.
He is also a Diamond Graduate of the International Gemological Institute, one of the world's largest gemological labs. The program covers the 4Cs in depth, grading under loupe and microscope, fluorescence behavior, treatment detection, and the documentation standards used across the trade.
After Microsoft, he joined his family's jewelry retail store. He saw what custom orders cost in time and revisions, watched designers spend their best hours interpreting instead of designing, and noticed how often clients walked out because they couldn't picture what they were buying.
Tashvi brings those three threads together: engineering rigor, formal gemological training, and a working knowledge of the trade. It is a design tool built by someone who has stood on both sides of the counter.
What we believe
Built for the path to production, not just pretty pictures.
A strong concept is only the first step. Tashvi carries selected work into 3D modeling and export so a CAD designer or bench jeweler has a clearer production starting point, with final dimensions and tolerances reviewed by the professional making the piece.
Built with jewelers, not for an imagined jeweler.
Every word in the AI's vocabulary (pavé, bezel, cathedral, milgrain, toi-et-moi) comes from working studios. The roadmap is shaped by what designers ask us for next, not by guesses about what jewelry might be.
Free to start, because gatekeeping kills creativity.
Every other industry got generative AI on its first day. Jewelry shouldn't have to wait, and it shouldn't pay for the privilege. Tashvi's free tier exists because the bar to start designing should be the same bar to start imagining.
Start free
Your next piece starts here.
Describe it, sketch it, or photograph it. Tashvi turns your idea into a design any jeweler can work from.
Start DesigningMade better. Made faster. Made for one.